Blue Ocean Classics

W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy is a model for creating uncontested markets that unlock new demand and opportunities for growth. This collection includes three of their classic articles, which highlight the differences between market-competing and market-creating strategy and offer an innovative leadership approach.

\n Format: Hardback
\n Length: 144 pages
\n Publication date: 06 August 2019
\n Publisher: Harvard Business Review Press
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W. Chan Kim and Renee Mauborgne revolutionized the field of strategy and the language of business with their groundbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

Blue Ocean Strategy emphasizes the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In Red Ocean Traps, Kim and Mauborgne expose the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource—time. This collection is the ideal start, or refresher, for creating more blue oceans.

\n Weight: 220g\n
Dimension: 114 x 173 x 19 (mm)\n
ISBN-13: 9781633697379\n \n