Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, guiding organizations to move beyond competing and seize new growth by combining insights of human psychology with practical market-creating tools and real-world guidance. It offers all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets, and is critical reading for leaders, managers, and entrepreneurs.

Format: Paperback / softback
Length: 336 pages
Publication date: 08 December 2022
Publisher: Pan Macmillan

The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Weight: 242g
Dimension: 130 x 196 x 25 (mm)
ISBN-13: 9781509832217