Bogota to Beirut: Halcyon Days in the Whisky Trade

David Maxwell-Scott's memoir, "A Life in Wine," chronicles his three-decade career in the drinks industry, featuring an engaging cast of characters and a lighthearted approach. All author royalties will be donated to CAFOD's humanitarian appeal for Ukraine.

Format: Paperback / softback
Length: 336 pages
Publication date: 17 April 2023
Publisher: Pullington

Be captivated by the eccentric, the foreign, and the unusual as David Maxwell-Scott takes you on a lighthearted journey through his remarkable career in the drinks industry. Spanning three decades and five continents, David's story is filled with an engaging cast of characters, making it a captivating read.

David's journey in the wine trade began in 1962, and he quickly ascended the ranks, eventually taking on the role of managing director at J&B Whisky. Throughout his tenure, he witnessed the industry evolve, adapting to changing consumer preferences and market dynamics.

One of the hallmarks of David's career was his ability to blend maverick trading practices with unorthodox marketing strategies. He was a true pioneer in the industry, always seeking new ways to differentiate his products and capture the attention of consumers. His innovative approach often led to tremendous success, making his role both joyful and hugely successful.

Throughout his journey, David encountered a diverse range of characters, from fellow traders to industry experts. He shares anecdotes and stories that showcase the personalities and quirks of the people he worked with, adding depth and humor to his narrative.

David's storytelling skills are exceptional, and he draws from an era when maverick traders and unorthodox marketing techniques were the norm. He paints a vivid picture of the industry's challenges and opportunities, highlighting the risks and rewards that come with pursuing a career in the drinks business.

In addition to his professional achievements, David is also committed to giving back to the community. He has chosen to donate his author's royalties to CAFOD's humanitarian appeal for Ukraine, demonstrating his support for those affected by the ongoing conflict.

David Maxwell-Scott's story is a testament to the power of passion, creativity, and a willingness to embrace the unexpected. It is a must-read for anyone interested in the drinks industry, as well as anyone who enjoys a good story filled with humor, adventure, and inspiration.

So, sit back, relax, and enjoy David Maxwell-Scott's captivating account of his time in the drinks business. You won't be disappointed!

Weight: 364g
Dimension: 196 x 130 x 31 (mm)
ISBN-13: 9781739116200