Mark Choueke
Boring2Brave: The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
Boring2Brave: The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
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Excellent- More about Boring2Brave: The 'bravery-as-a-strategy' mindset that's transforming B2B marketing
B2B tech companies are addicted to the race to convert leads, resulting in complex, technical, and boring sales messages. Boring2Brave is a step-by-step guide to showing how B2B marketing can be done differently to increase influence and '10X results. It encourages companies to stop being measured in meaningless metrics and start building their brand and value.
Format: Paperback / softback
Publication date: 20 July 2021
Publisher: Practical Inspiration Publishing
Are you a B2B SaaS marketer?
You may have noticed me, as we seem to share a connection. What's on your mind right now? Is it the never-ending challenge of closing deals and meeting sales targets? You're not alone in this, as the relentless pursuit of deals in the B2B tech industry can become an addiction. However, this deal-driven focus often leads to marketing that looks identical to competitors, with complex, technical, and boring product-led sales messages. It's a self-sabotage trap, as failing to differentiate and blend in can make your brand invisible.
But fear not! There's a way to break free from this cycle and achieve remarkable results. It's called "Boring2Brave." This step-by-step guide is designed to show you how B2B marketing can be done differently, increasing your influence and delivering a whopping '10X results. It's time to stop measuring yourself against meaningless metrics and start building your company's brand and value.
This book is your ticket to injecting audacity, invention, and a fierce competitive advantage into your B2B marketing. By embracing bravery, you'll be able to stand out from the crowd and create a lasting impact on your target audience.
Mark Chouekes, a former editor of Marketing Week Magazine, has a 20-year career in global B2B marketing. He has helped grow more than 50 B2B technology companies across the world, and his insights and strategies are invaluable in this book.
So, if you're ready to take your B2B marketing to the next level and become the bravest marketer in your industry, pick up a copy of "Boring2Brave" today. It's time to stop playing it safe and start delivering the extraordinary results that your company deserves.
Weight: 302g
Dimension: 156 x 234 x 17 (mm)
ISBN-13: 9781788602211
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