Theo Lieven
Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen
Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen
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- Condition: Brand new
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- More about Brand Gender als Markenpersonlichkeit: Wie starke Charaktere große Marken schaffen
Format: Paperback / softback
Length: 348 pages
Publication date: 01 May 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Anhand detaillierter Beispiele argumentiert er, dass indifferente Marken mit schwachen männlichen und weiblichen Merkmalen den geringsten Wert haben, während androgyne Marken mit sowohl starken weiblichen als auch starken männlichen Merkmalen den höchsten Wert aufweisen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031331251
Edition number: 1. Aufl. 2023
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