Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021

This book presents the latest research on brands, labels, and products from the COBLI 2021 international colloquium, covering consumer behavior, the pandemic's impact, franchising, transparency, and more.

Format: Hardback
Length: 258 pages
Publication date: 29 March 2022
Publisher: Springer Nature Switzerland AG

This comprehensive book presents the latest and most cutting-edge research findings from the domains of brands, labels, and products, showcased at the international colloquium COBLI 2021, which took place in Orleans, France. Spanning a wide array of topics from economics, psychology, information technology, and social sciences, this publication delves into diverse areas of application, including consumer behavior in the omnichannel, the impact of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labeling, transparency in the agri-food industry, tourism, and the interplay between brand, label, and product. The contributions are organized under the following main themes: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

The book offers valuable insights into the ever-evolving world of brands and their impact on consumer behavior, marketing strategies, and societal trends. It serves as a valuable resource for researchers, scholars, and professionals seeking to stay updated with the latest developments in this field. By exploring a range of topics, from consumer preferences to branding strategies, the book provides a holistic understanding of the complex dynamics that shape the brand landscape.

One of the key strengths of this book is its multidisciplinary approach, drawing upon expertise from various fields to provide a comprehensive analysis of brand-related issues. The authors have carefully selected contributions that cover a wide range of perspectives, ensuring that readers gain a multi-faceted understanding of the subject matter. From economics to psychology, from information technology to social sciences, each chapter offers valuable insights and theories that contribute to our understanding of brands and their role in shaping our world.

Another notable aspect of the book is its practical applications. The authors have not only presented theoretical frameworks and research findings but also provided practical examples and case studies that illustrate the real-world implications of brand-related decisions. This makes the book not only informative but also actionable, enabling readers to apply the knowledge gained to their own professional and personal contexts.

In conclusion, this book is a must-read for anyone interested in brands, labels, and product. It offers a wealth of knowledge and insights that will be valuable to researchers, scholars, and professionals in a wide range of fields. With its comprehensive approach, multidisciplinary perspective, and practical applications, this publication is a valuable contribution to the literature on brands and their impact on society.

Weight: 571g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030958084
Edition number: 1st ed. 2022