Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021

This book presents the latest research on brands, labels, and products from the COBLI 2021 international colloquium, covering topics such as consumer behavior, the coronavirus pandemic, franchising, origin labeling, transparency in the agri-food industry, tourism, and the triptych of brand/label/product.

Format: Paperback / softback
Length: 258 pages
Publication date: 30 March 2023
Publisher: Springer Nature Switzerland AG

This comprehensive book presents the latest and most cutting-edge research findings from the domains of brands, labels, and products, showcased at the international colloquium COBLI 2021, which took place in Orleans, France. Spanning a wide array of topics from economics, psychology, information technology, and social sciences, this publication delves into diverse areas of application, including consumer behavior in the omnichannel, the impact of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labeling, transparency in the agri-food industry, tourism, and the interplay between brand, label, and product. The contributions are organized under the following main themes: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

The book offers valuable insights into the ever-evolving world of brands and their impact on consumer behavior, marketing strategies, and societal trends. It serves as a valuable resource for researchers, scholars, and professionals seeking to stay updated with the latest developments in this field. By presenting a diverse range of perspectives and methodologies, the book encourages further exploration and discussion of the complex relationships between brands, labels, and products in today's global marketplace.

Weight: 415g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030958114
Edition number: 1st ed. 2022