Michael Beverland
Brand Management: Co-creating Meaningful Brands
Brand Management: Co-creating Meaningful Brands
YOU SAVE £2.36
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Brand Management: Co-creating Meaningful Brands
The book provides a theoretical and practical guide to brands, emphasizing that the consumer is a co-creator in a brand's identity. In a world where social media and digital platforms have increased customer engagement, the role of brands and branding has changed, with consumers now playing a significant role in shaping new products and systems. Case studies include Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock, and Holland's rebrand as The Netherlands.
Format: Paperback / softback
Length: 432 pages
Publication date: 19 February 2021
Publisher: SAGE Publications Ltd
The book provides a comprehensive guide to brand management, delving into both the theoretical and practical aspects of brands. It emphasizes the notion that consumers are active participants in shaping a brand's identity, rather than passive recipients. In today's digital age, where social media and inclusive digital platforms have revolutionized customer engagement, the role of brands and branding has undergone a significant transformation. The traditional boundaries between producers and consumers have blurred, giving rise to a new era where consumers are not just consumers but co-creators, actively contributing to the development of new products and systems.
To illustrate this point, the book includes case studies that showcase successful rebranding efforts by various organizations. These case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock, and Holland's rebrand as The Netherlands. Each case study provides insights into the strategic processes and creative approaches employed by these brands to redefine their identity and resonate with their target audience.
By exploring the theoretical foundations of brand management and providing real-world examples, the book aims to equip readers with the knowledge and skills necessary to develop and manage effective brands in today's competitive marketplace. Whether you are a business professional, marketer, or student interested in branding, this book offers valuable insights and practical strategies to help you navigate the complex world of brand management.
Weight: 804g
Dimension: 187 x 231 x 24 (mm)
ISBN-13: 9781529720129
Edition number: 2 Revised edition
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
