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Jaywant Singh,Paurav Shukla

Brand Management: Principles and Applications for Effective Branding

Brand Management: Principles and Applications for Effective Branding

£33.59 GBP
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Format: Paperback / softback
Length: 344 pages
Publication date: 03 May 2024
Publisher: Kogan Page Ltd

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

Weight: 596g
Dimension: 171 x 239 x 22 (mm)
ISBN-13: 9781398611580

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