Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience

Steven Grasse, the marketing mastermind behind iconic booze labels, shares his irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life. He advocates for practicing brand mysticism, a mentality that combines open-mindedness, risk-taking, and authenticity to achieve remarkable results.

Format: Hardback
Length: 208 pages
Publication date: 08 November 2022
Publisher: Running Press,U.S.

Introduction:

Steven Grasse, the marketing mastermind behind iconic booze labels such as Hendricks Gin, Sailor Jerry Rum, and Narragansett and Miller High Life, has written a book on building and maintaining a standout brand in business or in life. In this book, he shares his practice of brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity. Through lessons, case studies, and magical ingredients, Brand Mysticism guides readers through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

Brand Mysticism:

Brand mysticism is a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity. It is a practice that has benefited Steven Grasse in his work in advertising and marketing, as well as in his other endeavors. Grasse believes that a great brand is not just a product or service, but a story that resonates with people. He believes that a brand should be authentic, enduring, and deeply beloved, and that it should be able to break with tradition to achieve the remarkable.

Lessons:

Grasse shares lessons from his own life and career that have helped him develop brand mysticism. These lessons include the importance of practicing brand mysticism in all endeavors, the importance of taking risks, and the importance of developing authenticity. He also shares stories of other entrepreneurs who have achieved remarkable success through brand mysticism, such as Captain Morgan and the founders of Google.

Case Studies:

Grasse provides case studies of brands that have achieved remarkable success through brand mysticism. These case studies include Sailor Jerry Rum, which has become a punk rock icon, and Hendricks Gin, which has become a favorite of celebrities and foodies alike. Grasse explains how these brands have developed an authentic, enduring, and deeply beloved brand through a combination of marketing, branding, and storytelling.

Magical Ingredients:

Grasse also shares magical ingredients that make a great message sing. These ingredients include simplicity, clarity, and resonance. Grasse explains how these ingredients can be used to create a brand that is authentic, enduring, and deeply beloved, and how they can be used to create a message that resonates with people.

Conclusion:

In conclusion, Brand Mysticism is a valuable book for anyone who wants to build a standout brand in business or in life. Steven Grasse's practice of brand mysticism has benefited him in his work in advertising and marketing, as well as in his other endeavors. Through lessons, case studies, and magical ingredients, Grasse provides readers with the tools they need to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

Weight: 610g
Dimension: 172 x 224 x 22 (mm)
ISBN-13: 9780762475827