Brand Psychology: The Art and Science of Building Strong Brands

Brand Psychology combines psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, offering practical insights for creating memorable brands through interdisciplinary approaches and digital channels. The book provides insights from academic consumer behavior studies, real-life cases, and visual learning tools, bridging the gap between scientists and entrepreneurs. It helps readers develop powerful brand stories, archetypes, and strategies for growth, navigate brand management with mindful communication, and shape brand associations.

Format: Paperback / softback
Length: 384 pages
Publication date: 17 November 2023
Publisher: Taylor & Francis Ltd

Brand Psychology is a comprehensive guide that delves into the intricate world of brand development, blending theory and practice from psychology, design, and marketing. By exploring the behavioral science behind brand building, the book sheds light on the psychological principles that shape the creation and communication of brands. Through its interdisciplinary approach, it offers practical insights for developing memorable and effective brands, particularly in the digital age.

The book is backed by extensive research from various fields of psychology, providing readers with a solid foundation of knowledge. It emphasizes the importance of understanding consumer behavior, social learning, and persuasion in brand development. It also delves into identity design, sensory branding, and other key aspects that contribute to a brand's success.

Each chapter of the book presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools such as infographics, worksheets, and timelines. These resources enhance the reader's understanding and retention of the material.

The book serves as a valuable tool for bridging the gap between scientists and entrepreneurs, offering clear and research-backed ideas for driving brand growth and reaching human beings in a meaningful way. It provides practical strategies for developing powerful brand stories, archetypes, and strategies for growth. It also guides brand management through mindful communication and active shaping of associations, ensuring that brands resonate with their target audience and create a lasting impact.

Whether you are a student or practitioner in brand management, marketing, design management, graphic design, business, advertising, or any related field, Brand Psychology is a must-read. It offers cutting-edge brand-building tools and insights that will help you craft an identity that turns heads and hearts. By embracing the principles of brand psychology, you can create brands that connect with people on a deeper level and drive sustainable growth in today's competitive marketplace.

Weight: 658g
Dimension: 154 x 234 x 29 (mm)
ISBN-13: 9781032373720