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David Abrahams

Brand Risk: Adding Risk Literacy to Brand Management

Brand Risk: Adding Risk Literacy to Brand Management

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  • Condition: Brand new
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  • More about Brand Risk: Adding Risk Literacy to Brand Management

Format: Paperback / softback
Length: 222 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinkin

Weight: 384g
Dimension: 246 x 175 x 15 (mm)
ISBN-13: 9781032837840

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