Brand Tuned: The new rules of branding, strategy and intellectual property

A brand is essential for business success, and intellectual property law plays a crucial role in creating and building a distinctive and 'ownable' brand. Brand Tuned, written by an intellectual property lawyer, provides a step-by-step methodology to help businesses define their brand, pick a name that puts them "front of mind," and choose design elements that are distinctive and 'ownable.' By incorporating the principles of intellectual property law from the start, Shireen Smith will show you how to create and build the brand that is right for you and your business, while avoiding potential pitfalls.

Format: Paperback / softback
Length: 252 pages
Publication date: 28 September 2021
Publisher: Practical Inspiration Publishing

A brand is so much more than just a fancy logo; it's the essence of your business and what sets you apart from the competition. But creating a successful brand isn't as simple as it sounds. You need to consider a wide range of factors, from your target audience to your values and mission statement. And if you're thinking about intellectual property, you might be wondering what it has to do with branding.

In reality, intellectual property is an essential part of building a strong and recognizable brand. Your brand is more than just a name or a logo; it's a combination of these elements and many others. Your brand identity is the visual representation of your brand, including your logo, colors, typography, and overall design. It's what people see and remember when they think of your business.

But your brand identity isn't the only aspect of intellectual property that's important. Your brand's trademarks, patents, and copyrights are also critical to your success. Trademarks help protect your brand from infringement and ensure that your products and services are recognized and distinguished from those of your competitors. Patents protect your inventions and innovations, while copyrights protect your written and visual content.

So, do you really need a brand for business success? Absolutely. A strong, authentic brand can help you attract and retain customers, build loyalty, and increase your bottom line. It can also help you differentiate yourself from the competition and establish your business as a leader in your industry.

But creating a successful brand isn't easy. It requires a lot of thought, research, and planning. That's where Brand Tuned comes in. With the step-by-step TUNED methodology, Shireen Smith, an intellectual property lawyer specializing in trademarks industry, will guide you through the process of defining your brand and building the brand that is right for you and your business.

Shireen Smith's TUNED framework is designed to help you define your brand, identify your brand promise, pick a name that will put you "front of mind," ensure that your design elements are distinctive and "ownable," and train your team to live the brand. She draws from evidence-based research, interviews with experts, and years of experience supporting businesses to provide you with the knowledge and tools you need to create and build the brand that is right for you and your business.

So, if you're ready to take your business to the next level and build a brand that attracts sales for the long term, don't hesitate to check out Brand Tuned. With Shireen Smith's guidance, you can create and build the brand that is right for you and your business, while avoiding the potential pitfalls that come with branding.

Weight: 402g
Dimension: 156 x 232 x 22 (mm)
ISBN-13: 9781788602693