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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand
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- More about Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Branding Authoritarian Nations explores how authoritarian regimes use nation branding to legitimize their power. It argues that nation branding is a political act that shapes citizens' attitudes and behaviors in line with the government's agenda. The book provides a comprehensive analysis of nation branding in Thailand and its political developments since the 2014–2019 military rule, aimed at academics and professionals in politics, international relations, communication, and area studies.
Format: Hardback
Length: 238 pages
Publication date: 28 July 2023
Publisher: Taylor & Francis Ltd
Branding Authoritarian Nations provides a fresh perspective on nation branding as a strategy for political legitimation in authoritarian regimes, particularly focusing on the case of military-ruled Thailand. The book argues that nation branding is a political act that plays a crucial role in the process of state legitimation, particularly in the context of authoritarian regimes. It offers an alternative interpretation of nation branding and applies it to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector.
The author explains that nation branding generates specific types of applied national myths, known as "strategic national myths." She demonstrates that nation branding is an inherently inward-looking strategy designed to shape the social attitudes and behaviors of the citizens of a nation in accordance with the government's domestic agenda and legitimation needs.
Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country's political developments since the 2014–2019 military rule, Branding Authoritarian Nations primarily targets academics in the fields of politics, international relations, communication, and area studies, as well as business, cultural, and intercultural studies.
Dimension: 234 x 156 (mm)
ISBN-13: 9781032517568
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