Imtiaz A. Hussain,Jessica Tartila Suma
Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
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- More about Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Format: Hardback
Length: 163 pages
Publication date: 01 December 2022
Publisher: Springer Verlag, Singapore
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.
Weight: 352g
Dimension: 217 x 156 x 17 (mm)
ISBN-13: 9789811971945
Edition number: 1st ed. 2023
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