Branding Berlin: From Division to the Cultural Capital of Europe

Berlin's post-Wall urban, social, political, and cultural transformations are explored in this book, which also analyzes the city's branding, urban-economic development, and search for a post-Wall identity. It focuses on nostalgic longing in documentary films and other cultural products and examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.

Format: Hardback
Length: 258 pages
Publication date: 21 July 2023
Publisher: Taylor & Francis Ltd

Berlin, a city that has undergone remarkable transformations since the fall of the Berlin Wall, serves as the backdrop for Branding Berlin: From Division to the Cultural Capital of Europe. This comprehensive cultural history delves into the post-Wall urban, social, political, and cultural shifts that have shaped the city. Authored by Dr. Jan-Philipp Reemtsma, the book offers a rich cultural analysis of Berlin's vibrant cultural production, encompassing literature, film, memoirs, non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives spearheaded by the Berlin Senate. Through its engaging narrative, the book enables readers to gain a deeper understanding of the various transformations that have turned the once divided city of voids into a hip cultural capital.

The book's central focus lies in examining Berlin's branding, urban-economic development, and its quest for a post-Wall identity. By examining manifestations of nostalgic longing in documentary films and other cultural products, the author sheds light on the ways in which Berlin's past and present collide. Drawing upon sociological research on urban branding and integrating it with an interpretive analysis of the cultural products generated in Berlin during this transformative period, the author explores the intricate intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.

Branding Berlin: From Division to the Cultural Capital of Europe is an insightful and innovative work that will captivate scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory. It provides a valuable contribution to our understanding of the complex dynamics that shape cities and their cultural identities, offering valuable insights into the processes of urban rebranding and the role of cultural production in shaping urban landscapes.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032516035