Matt Johnson,Tessa Misiaszek
Branding that Means Business: Economist Edge: books that give you the edge
Branding that Means Business: Economist Edge: books that give you the edge
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- More about Branding that Means Business: Economist Edge: books that give you the edge
The most insightful book on branding of the last 20 years, "Branding that Means Business," combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people.
Format: Paperback / softback
Length: 240 pages
Publication date: 15 September 2022
Publisher: Profile Books Ltd
The most insightful book on branding of the last 20 years has been written by Rory Sutherland,Vice Chairman of OgilvyNow. In a world defined by digital products and immediate gratification, it is more important than ever for a brand to be loved or to be considered noise. To stand out in this competitive landscape, brands must shape not just what consumers buy but also how they act, feel, and connect. This requires a new perspective that goes beyond the realm of business and into the fundamentals of human behavior. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to demonstrate that a brand cannot serve a business unless it connects with people. By equipping oneself with these human-based perspectives, individuals will have the tools to create, enhance, and distinguish their brand in new and impactful ways, making it a must-have in the minds and lives of consumers.
Weight: 200g
Dimension: 128 x 197 x 17 (mm)
ISBN-13: 9781788168663
Edition number: Main
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