Shulph Ink
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
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- More about Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
Format: Hardback
Length: 413 pages
Publication date: 11 March 2025
Publisher: Springer International Publishing AG
Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031808586
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