Break the Internet: the power of online influencers

Online influencers are a new class of power brokers, and Break the Internet explores how to harness their potential. It traces the industry's evolution from blogging to today's world of YouTube, Instagram, and TikTok, and provides an insider account of a trend that is set to dominate our future, with experts estimating that the economy of influence will be valued at $24 billion globally by 2025.

Format: Paperback / softback
Length: 288 pages
Publication date: 12 May 2022
Publisher: Scribe Publications

In the ever-evolving landscape of the attention economy, online influencers emerge as a powerful class of power brokers. Harnessing their potential is crucial for businesses and individuals seeking to capitalize on the digital realm.

Break the Internet delves into the intricate world of influencers, exploring their evolution from blogging and legacy social media platforms like Tumblr to the current era dominated by YouTube, Instagram, and TikTok. Digital strategist Olivia Yallop takes an undercover approach, immersing herself within the influencer community to gain insights into the art of building online personas. Through her experiences, she unveils the realities of living a branded life and navigating the 'social stock market.'

The result is an insightful and captivating account of a trend that is poised to shape our future. According to experts, the economy of influence is expected to reach a staggering valuation of $24 billion globally by 2025. This explosive growth reflects the increasing importance of leveraging online platforms and personal connections to influence consumer behavior and drive business outcomes.

Online influencers offer a unique avenue for businesses to reach their target audience, leveraging the authenticity and influence that they possess. By partnering with influencers, brands can tap into their followers' trust and loyalty, fostering a sense of community and promoting their products or services. Influencers can also create engaging content that resonates with their audience, increasing brand visibility and driving traffic to websites or social media channels.

However, harnessing the potential of online influencers requires a strategic approach. Businesses must identify the right influencers who align with their brand values and target audience. They must also establish clear goals and objectives for their influencer marketing campaigns, measuring the impact and ROI of their efforts. Additionally, it is important to maintain a genuine and authentic relationship with influencers, as their followers are highly sensitive to any perceived insincerity or manipulation.

In conclusion, online influencers are a rapidly growing class of power brokers in the attention economy. By understanding their potential and leveraging their influence, businesses and individuals can tap into the vast opportunities that the digital realm offers. Break the Internet provides a valuable insight into the world of influencers, shedding light on their evolution, strategies, and the future of the influencer industry.

Weight: 224g
Dimension: 129 x 197 x 22 (mm)
ISBN-13: 9781912854172