Break the Rules! - The 6 Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

Dr. John Mullins explores the six counter-conventional mindsets of entrepreneurs that can help anyone change the world in his book "Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World". He argues that successful entrepreneurs exhibit one or more of these mindsets and provides strategies for learning and building upon them to create thriving businesses.

Format: Hardback
Length: 240 pages
Publication date: 30 January 2023
Publisher: John Wiley & Sons Inc

In his groundbreaking book, "Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World," celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delves into the unique characteristics that set successful entrepreneurs apart from their counterparts. Through an insightful and thought-provoking exploration, Dr. Mullins presents a compelling argument that successful entrepreneurs possess one or more of the six break-the-rules mindsets revealed within this book.

Each of these six mindsets is learnable, practicable, and scalable, allowing individuals from any business setting, regardless of size, age, or industry, to cultivate thriving businesses that flourish and grow. Drawing on over two decades of extensive research, Dr. Mullins provides practical strategies and insights for navigating the daunting obstacles that innovators encounter along their entrepreneurial journey. He also offers ways to challenge assumptions and mitigate risk, enabling individuals to seize opportunities that present themselves.

"Break the Rules!" is a vital and essential new perspective on entrepreneurship, offering a deeper understanding of what it truly takes to be or become more "entrepreneurial." It sheds light on an often-discussed but rarely understood area of business, providing valuable insights and tools for aspiring entrepreneurs and established business professionals alike. By embracing these counter-conventional mindsets, individuals can unlock their full potential and make a meaningful impact on the world.

Weight: 522g
Dimension: 160 x 238 x 21 (mm)
ISBN-13: 9781394153015