Bright Sparks: How Creativity and Innovation Can Ignite Business Success

John Tusa's book "Bright Sparks" explores how creative and innovative leaders and their teams can find success, even in the most difficult circumstances. It showcases aspirational stories of leadership from various sectors, showing how innovation can lead to significant results and enhance professional cultures.

Format: Hardback
Length: 272 pages
Publication date: 28 September 2023
Publisher: Bloomsbury Publishing PLC

An insightful exploration into the strategies employed by creative and innovative leaders and their teams to achieve success, even in the most challenging of circumstances. Recognizing new opportunities and effectively implementing them is one of the foremost challenges faced by business leaders. Often, leaders resort to familiar methods, relying on tried and tested approaches that may yield satisfactory results but fail to capture the same level of impact as a bold and innovative strategy. In his book, Bright Sparks, John Tusa delves into scenarios where pioneering leaders across diverse sectors have successfully navigated obstacles to launch inspired, imaginative, and audacious initiatives that have a profound impact on both business and society. Through these inspiring narratives of leadership, spanning journalism, technology, politics, and the arts, John examines the entire journey of innovation and its potential to yield significant outcomes. This book serves as an invaluable resource for business leaders seeking to transform their boldest ideas into tangible realities while also enhancing, revitalizing, and transforming professional cultures.

Weight: 470g
Dimension: 242 x 160 x 25 (mm)
ISBN-13: 9781399402408