Broadcasting in Ireland

Broadcasting in Ireland (1978) provides a historical and sociological context for the development of Ireland's broadcasting service, analyzing the challenges of running public service broadcasting financed by both license fee and advertising in a competitive market.

Format: Hardback
Length: 136 pages
Publication date: 22 December 2023
Publisher: Taylor & Francis Ltd

Broadcasting in Ireland (1978) provides a comprehensive historical and sociological backdrop of Ireland, contextualizing the progress of its broadcasting service within the framework of its post-independence development. The book delves into the challenges of operating a public service broadcasting system funded through both license fees and advertising, while simultaneously competing with two of the world's premier broadcasting systems in half of its television reception area. Since the inception of regular broadcasting with Independence, the development of the Irish broadcasting system has been intricately intertwined with the process of constructing the political, economic, and social infrastructure of the new State. This book meticulously explores how the Irish broadcasting system navigated and overcame the various economic, cultural, and political obstacles that emerged during this period.

The historical section of Broadcasting in Ireland (1978) traces the evolution of broadcasting in Ireland from its early beginnings to the establishment of the Irish Broadcasting Authority (IBA) in 1962. It explores the various institutions and organizations that have contributed to the development of broadcasting in the country, including the Radio Éireann, the Television Authority of Ireland (TVAI), and the Irish Film Board. The sociological section examines the social and cultural factors that have shaped broadcasting in Ireland, including the influence of religion, language, and regionalism. It also explores the role of broadcasting in promoting Irish culture and identity and in shaping public opinion.

One of the key challenges facing the Irish broadcasting system is the dual funding model. While license fees provide a stable source of income, they are often criticized for being insufficient to cover the costs of running a high-quality broadcasting service. Advertising, on the other hand, can generate revenue but can also be seen as a threat to the independence of broadcasting, as it can be influenced by commercial interests. The book discusses the various strategies that the Irish broadcasting system has adopted to balance these competing demands, including the introduction of advertising breaks, the sale of advertising space, and the development of new revenue streams, such as subscription services and online streaming.

Another challenge facing the Irish broadcasting system is the competition from foreign broadcasting systems. With the advent of digital technology and the global reach of the internet, viewers have access to a vast array of content from around the world. This has led to a decline in the traditional audience for Irish broadcasting, particularly in the younger demographic. The book explores the various strategies that the Irish broadcasting system has adopted to attract and retain viewers, including the development of new programming, the expansion of online streaming services, and the promotion of Irish content across international platforms.

Broadcasting in Ireland (1978) also examines the role of broadcasting in promoting social and political change in Ireland. It discusses the various debates and controversies that have emerged over the years, including the censorship of television programs, the portrayal of women and minorities, and the coverage of political issues. The book argues that broadcasting has the power to shape public opinion and to influence the direction of social and political development in the country.

In conclusion, Broadcasting in Ireland (1978) is a valuable resource for anyone interested in the history, sociology, and politics of broadcasting in Ireland. The book provides a comprehensive analysis of the challenges and opportunities facing the Irish broadcasting system and offers insights into the role that broadcasting plays in shaping Irish culture, identity, and society.

Weight: 420g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032607627