Bugatti: The Italian Decade

In the late 1980s, Bugatti positioned itself for a massive relaunch with the EB110 sports car, but sales collapsed and the company was bankrupt eight years later. This book details the car maker's unexpected revival and the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes.

Format: Hardback
Length: 500 pages
Publication date: 01 May 2023
Publisher: Dalton Watson Fine Books

In the late 1980s, the iconic Italian automaker Bugatti embarked on a ambitious relaunch, defying widespread concerns and placing its hopes on the groundbreaking EB110 sports car. The EB110, which was eventually unveiled in 1991, achieved remarkable speeds and garnered widespread acclaim from industry insiders and trade journalists alike. However, the tides turned shortly thereafter. Faster cars entered the market, sales plummeted, and eight years after its relaunch, Bugatti found itself bankrupt. This book delves into the carmaker's unexpected revival, from the meteoric rise of the EB110 to its dramatic downfall, as well as the tales of intrigue and shenanigans from the numerous prominent automotive personalities who worked behind the scenes. While the Bugatti name continues to signify the pinnacle of luxury sports car performance, this captivating and perplexing automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence.

Weight: 2374g
Dimension: 228 x 314 x 32 (mm)
ISBN-13: 9781854433091
Edition number: New ed