Buick Riviera

The Buick Riviera was a unique automobile that blended styling, luxury, comfort, and performance from its earliest years as a trim model to its dramatic debut in 1963. It was designed to lead Buick's renaissance and shed its conservative post-war image, targeting successful up-and-coming business types. This book includes pertinent data and information on the 1963 to 1973 Riviera models, as well as a look at some of the sweetest customized Riviera models ever built.

Format: Paperback / softback
Length: 96 pages
Publication date: 15 October 2019
Publisher: Veloce Publishing Ltd

The Buick Riviera, a legendary automobile, weaves a captivating tale of style, luxury, comfort, and performance from its humble beginnings as a trim model to its awe-inspiring debut in 1963. By 1960, Buick's sales had been steadily declining, and it became evident that drastic changes were necessary not only in styling and performance but also in the overall public image of the GM Division. The future Riviera was destined to lead Buick's renaissance, shedding the conservative post-war image and propelling the Division into the vibrant and swinging sixties. The Riviera was envisioned as a more sophisticated and cool vehicle, aimed at the successful up-and-coming business types, rather than the tie-dye T-shirt, blue jeans, and mod squad.

This book is a treasure trove of information and details for enthusiasts of the 1963 to 1973 Riviera models. It encompasses a comprehensive examination of the Riviera's history, design, engineering, and production, providing a deep dive into the heart of this iconic automobile. Additionally, readers are treated to a delightful glimpse at some of the most stunning customized Riviera models that grace the roadways today, showcasing the creativity and craftsmanship of Riviera enthusiasts.

The Buick Riviera's journey began in 1959, when General Motors (GM) sought to revitalize its Buick Division. The goal was to create a unique and exciting automobile that would capture the attention of the automotive market and help Buick regain its former glory. The Riviera was conceived as a luxury sports coupe, blending the elegance of a grand tourer with the performance of a sports car.

The design of the Riviera was inspired by the sleek and sporty lines of the Cadillac Eldorado, a rival automobile from GM's Cadillac Division. The Riviera featured a long, low-slung body, a sweeping roofline, and distinctive taillights that gave it a distinctive and aerodynamic appearance. Under the hood, the Riviera was powered by a variety of engines, including the venerable Buick Wildcat V8, which provided impressive power and torque.

The Riviera's interior was equally impressive, with a spacious and luxurious cabin that featured plush leather seating, wood trim, and a variety of advanced technology features. The Riviera was equipped with a range of amenities, including air conditioning, power windows, power locks, and a premium sound system.

The Riviera's debut in 1963 was met with critical acclaim, and it quickly became a popular choice among luxury car buyers. The Riviera's styling, luxury, and performance set it apart from its competitors, and it quickly established itself as a symbol of elegance and sophistication.

Over the next decade, the Riviera underwent several changes and improvements. GM continued to refine the Riviera's design, adding new features and technologies to keep it competitive in the luxury car market. The Riviera was also available in a variety of trim levels, including the luxurious Grand Sport and the sporty GSX.

Despite its success, the Riviera faced challenges in the late 1960s and early 1970s. The rise.

Weight: 310g
Dimension: 205 x 189 x 11 (mm)
ISBN-13: 9781787113565