Build Your Community: Turn your connections into a powerful online community

A strong customer community can help you scale customer support, attract new customers, and gather feedback and knowledge. Build Your Community provides a step-by-step approach to help you start, find, and design the perfect platform, keep members engaged, create a magnetic community culture, and position you and your organization at the center of your field.

Format: Paperback / softback
Length: 320 pages
Publication date: 07 May 2021
Publisher: Pearson Education Limited

A robust customer community holds immense potential for businesses to scale customer support, attract new customers, and gather invaluable feedback and knowledge. However, creating such a community is not a straightforward task. In "Build Your Community," Richard Millington, a renowned expert in community building, combines proven principles from psychology, user experience, and design thinking to provide a comprehensive and foolproof approach. This guide empowers businesses to:
1. Start from Scratch and Attract Your First Members:
Millington guides businesses on how to create a community from scratch, even if they have minimal resources or a small audience. He offers practical tips and strategies to attract the first members and build momentum for the community's growth.
2. Find and Design the Perfect Platform for Your Community:
Millington helps businesses select the right platform for their community based on their specific needs and goals. He discusses the importance of choosing a platform that is user-friendly, accessible, and aligns with the community's culture and values.
3. Keep Members Engaged, Sharing Expertise, and Helping Each Other:
Millington emphasizes the importance of maintaining member engagement and fostering a sense of community. He offers strategies to encourage members to share their expertise, participate in discussions, and support each other.
4. Create a Magnetic Community Culture:
Millington helps businesses differentiate their community from others by creating a unique and compelling culture. He discusses the importance of defining the community's values, mission, and goals, and fostering a sense of belonging among members.
5. Position You and Your Organisation at the Center of Your Field:
Millington guides businesses on how to position their community and themselves as leaders in their field. He offers strategies to build credibility, establish thought leadership, and attract attention from potential customers and partners.
6. Budget for Your Community with a Detailed Breakdown of Costs and Resources Required:
Millington provides a detailed breakdown of the costs and resources required to build and maintain a successful customer community. He helps businesses plan and allocate resources effectively, ensuring that the community is sustainable and scalable over time.
In conclusion, "Build Your Community" is a valuable resource for businesses seeking to build a united, powerful online community. By following the strategies and tactics outlined in this guide, businesses can scale customer support, attract new customers, and gather indispensable feedback and knowledge. With Richard Millington's expertise and guidance, businesses can create a community that resonates with their audience, fosters engagement, and positions them as leaders in their field.

Weight: 468g
Dimension: 157 x 235 x 23 (mm)
ISBN-13: 9781292329994