Build Your Sales Tribe: Sales in the Information Age

The world of sales is changing rapidly, and Build Your Sales Tribe is a manual for navigating this change and bringing businesses into the future. It emphasizes the importance of a solid commercial approach to scaling a business and provides advice and practical projects on a wide range of sales topics.

Format: Paperback / softback
Length: 256 pages
Publication date: 04 February 2021
Publisher: Unbound

The Business Book Awards 2022 Finalist

The world of sales is undergoing a seismic shift, marked by a convergence of global trends that are reshaping the industry. The world is getting smaller, data is growing exponentially, communication has become more streamlined, and buyers have unprecedented power and influence.

In this dynamic landscape, Build Your Sales Tribe emerges as a vital guide for navigating this transformative era and propelling your business into the future. At its core, the book underscores a fundamental truth: without a robust commercial approach, scaling a business becomes an arduous and elusive task. In the age of information, the role of generalist salespeople, who are commonly employed by business-to-consumer (B2C) and some business-to-business (B2B) organizations, is becoming increasingly redundant. Businesses require a more nuanced and value-driven approach to sales, one that caters to the complex needs and desires of their customers.

This comprehensive book serves as a roadmap for building a successful sales strategy and selecting the right sales personnel. It provides valuable insights and practical projects on a wide array of topics, ranging from interview questions and customer targeting to pricing models, measurement, ethical practices, diversity and inclusion, negotiation techniques, and account management. Each chapter is packed with actionable advice and real-world examples, designed to equip readers with the skills and knowledge necessary to excel in sales and drive business growth.

Whether you are a seasoned sales professional seeking to refine your skills or a business owner looking to build a sales team from scratch, Build Your Sales Tribe offers a wealth of knowledge and practical tools to help you achieve your goals. By embracing the principles outlined in this book, you can position your business for success in the ever-evolving marketplace and thrive in the face of challenges and opportunities.

Weight: 238g
Dimension: 128 x 198 x 31 (mm)
ISBN-13: 9781783528783