Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA

Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition. Built to Innovate provides a practical guide to leveraging the nine essential practices of the world's most innovative organizations to create extra value for companies and customers.

Format: Hardback
Length: 288 pages
Publication date: 17 November 2021
Publisher: McGraw-Hill Education

The challenges posed by digital disruption, changing markets, evolving customer needs, and fierce competition require businesses to constantly innovate and adapt. One pressing question for business leaders is how to create additional value for their companies and the customers they serve.

Built to Innovate is a comprehensive guide that helps businesses answer this critical question and execute innovation with skill and precision. It explores the nine essential practices of the world's most innovative organizations, such as BASF, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool, and demonstrates how to leverage them in real and practical ways.

The book covers various aspects of innovation, including product design, technology utilization, and "in the weeds" business activities such as business model redesign, customer service, distribution, finance, talent development, and sales. It provides actionable insights and strategies for building execution and innovation engines, mastering the innovation perspective, launching the three processes of innovation, engaging everyone in innovation, generating ideas from the front lines, empowering coaches, creating a culture of innovation, and catalyzing the innovation process.

By implementing these practices, businesses can stay ahead of the competition, create new market opportunities, and deliver exceptional customer experiences. Built to Innovate is a valuable resource for business leaders, entrepreneurs, and anyone seeking to drive innovation and growth in their organizations.

Weight: 510g
Dimension: 163 x 237 x 29 (mm)
ISBN-13: 9781260462692