Burger

The book "Burger" explores the history, business, cultural dynamics, and gender politics of the ordinary hamburger, examining its shifting place in popular culture and efforts to create a non-animal burger.

Format: Paperback / softback
Length: 192 pages
Publication date: 08 March 2018
Publisher: Bloomsbury Publishing Plc

The burger, once the quintessential American meal, is facing a profound identity crisis. From its shifting position in popular culture to the ambitious endeavors of investors like Bill Gates to develop a non-animal burger capable of feeding a global population, the burger's identity has become as malleable as the very patty of protein it holds. Carol Adams' captivating book, Burger, delves into the rich tapestry of the hamburger's history, business, cultural dynamics, and gender politics. This captivating exploration is published in partnership with an essay series in The Atlantic, adding depth and richness to the narrative.

The burger, a symbol of American cuisine for generations, has witnessed a remarkable transformation over the years. Once considered a staple of family dinners and fast-food chains, it has now become a subject of intense scrutiny and debate. The rise of alternative meat options, coupled with concerns about health and sustainability, has led to a shift in consumer preferences, challenging the burger's long-held status as the ultimate All-American meal.

In Burger, Carol Adams takes readers on a fast-paced and eclectic journey through the history, business, cultural dynamics, and gender politics of the ordinary hamburger. Through meticulous research and engaging storytelling, Adams explores the various ways in which the burger has shaped American society and culture. She examines the role of the burger in shaping gender roles, the impact of fast-food chains on the food industry, and the cultural significance of the burger in popular media.

One of the most intriguing aspects of Burger is Adams' exploration of the burger's shifting place in popular culture. From its early origins as a working-class food to its current status as a symbol of luxury and indulgence, the burger has undergone a remarkable transformation. Adams delves into the history of fast-food chains, the marketing strategies employed to promote burgers, and the cultural impact of the burger on American society.

Adams also takes a close look at the business of the burger, examining the economics, logistics, and sustainability of the fast-food industry. She explores the challenges faced by burger chains, such as labor issues, food safety concerns, and the impact of climate change on the production of meat. Through her analysis, Adams raises important questions about the ethical and sustainable practices of the food industry.

Burger is not just a book about the burger; it is also a reflection on the broader cultural and societal issues that surround us. Adams uses the burger as a lens through which to explore the complexities of gender, race, class, and consumer culture. She examines the ways in which the burger has been marketed to different demographic groups, the impact of advertising on consumer behavior, and the role of the burger in perpetuating stereotypes and biases.

In addition to its academic value, Burger is a captivating and entertaining read. Adams' writing style is lively and engaging, and her passion for the subject matter shines through on every page. She brings the history, business, and cultural dynamics of the burger to life, making it accessible to a wide range of readers, from food enthusiasts to general readers interested in the intersection of culture and food.

Overall, Burger is a must-read for anyone interested in the history, business, and cultural significance of the ordinary hamburger. Carol Adams' insightful analysis provides a fresh perspective on a beloved American food, challenging our assumptions and prompting us to think critically about the role of food in our lives. Whether you are a burger lover or a food industry professional, this book will leave you with a greater appreciation for the complexities and contradictions of the burger and its place in our society.

Weight: 172g
Dimension: 151 x 165 x 15 (mm)
ISBN-13: 9781501329463