Business Administration: An Introduction for Managers and Business Professionals

The COVID-19 pandemic has significantly changed the business landscape, with businesses now operating in a global village due to the advent of the World Wide Web and social media. This book provides practical applications and case studies to help businesses thrive in the new environment, while also providing theoretical underpinnings and practice questions for introductory students of business administration and management.

Format: Hardback
Length: 210 pages
Publication date: 29 November 2023
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has posed significant challenges to numerous businesses worldwide, leading to widespread closures. In addition to the pandemic, the business landscape has undergone a significant transformation, particularly in the context of Industry 4.0 and the proliferation of technology-assisted processes. Today's business environment is characterized by a global village facilitated by the World Wide Web and social media, which is reshaping the way businesses operate in areas such as product and service development, marketing, publicity, customer attraction, and retention.

This book responds to the need for innovative approaches to business management, offering practitioner-oriented discussions on relevant topics such as business environments and strategies for thriving in the modern business landscape. It delves into the composition of business environments, the factors that influence a business's operations and decisions within its environment, the level of control businesses possess over these factors, and the importance of proactive and strategic planning to seize opportunities while minimizing negative impacts.

The book provides practical applications while maintaining a strong theoretical foundation. Case studies are included to illustrate the theories learned and provide practical insights. By exploring these topics, the book aims to equip readers with the knowledge and tools necessary to navigate the complexities of the business world and succeed in today's competitive environment.

Weight: 580g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032602950