Business Anthropology: The Basics

Business Anthropology: The Basics provides an accessible and engaging introduction to the application of anthropological theory and practice in industry. It covers key research methods, issues internal to organizations, and ways to partner with communities to implement change. It is an essential read for students and faculty new to the subject.

Format: Paperback / softback
Length: 202 pages
Publication date: 15 December 2023
Publisher: Taylor & Francis Ltd

Business Anthropology: The Basics is a comprehensive and accessible introductory text that delves into the realm of business anthropology. It is meticulously organized around key issues within the field, making it an ideal resource for both novice and experienced learners. The book aims to introduce readers to the practical application of anthropological theory and methodology in real-world scenarios across various industries, including government, non-profit organizations, and the private sector.

One of the standout features of this text is its ability to provide a clear and concise overview of applied, design, and digital anthropology. It sheds light on the diverse research methods and approaches employed in industry, government, and non-profit sectors, enabling students to gain a deeper understanding of the analytical tools and techniques used to study and analyze business-related phenomena.

The book also delves into the internal dynamics of organizations, exploring the issues that contribute to effective change management. It examines topics such as marketing communications, user experience, product development, and entrepreneurship, providing valuable insights into the strategies and techniques employed by businesses to succeed in today's competitive marketplace. By examining these topics from an anthropological perspective, the book offers a fresh and innovative approach to understanding the complexities of organizational behavior.

Furthermore, Business Anthropology: The Basics emphasizes the importance of organizations partnering and interacting with communities, economics, and politics to implement change. It discusses various approaches to encourage public conversation about social issues, promoting social responsibility and sustainability in business practices. The book provides valuable guidance for organizations seeking to create positive social impact and contribute to the betterment of society.

In conclusion, Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time. It offers a comprehensive and engaging introduction to the field, providing a solid foundation for further exploration and study. With its emphasis on applied anthropology, research methods, and real-world applications, this text is sure to inspire and empower individuals to navigate the complex world of business with a deeper understanding of human behavior and cultural dynamics.

Weight: 242g
Dimension: 129 x 198 x 14 (mm)
ISBN-13: 9781032416083