Business Development Culture: Taking Sales Culture Beyond the Sales Team
Business Development Culture: Taking Sales Culture Beyond the Sales Team
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- More about Business Development Culture: Taking Sales Culture Beyond the Sales Team
Business Development Culture is a book that helps businesses adopt a sales-oriented approach and facilitate the same attitude throughout their culture. It provides practical guidance on implementing an immersive business development culture, ensuring that the wider objective of generating business profit is embraced by the entire organization. It features tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels, and is supported by impactful interviews from across the industry.
Format: Paperback / softback
Length: 248 pages
Publication date: 03 September 2018
Publisher: Kogan Page Ltd
Embrace a sales-oriented mindset within your business and foster the same culture throughout your organization. To achieve long-term growth, ensure that the objective of generating business profit is embraced by the entire team, not just the sales department.
Business Development Culture is a practical guide that empowers readers to break free from missed opportunities and lost leads. It provides direct guidance on implementing an immersive business development culture, ensuring that the broader goal of business profit is embraced by the entire organization. The book offers tools and market-tested insights to support leaders in adapting their approach at both team and strategy levels. It is backed by impactful interviews from across the industry, making it an essential read for achieving stable, consistent growth and ultimately long-term profits.
By adopting a sales-oriented approach and fostering a sales-oriented culture, businesses can unlock their full potential for growth and success. This requires a commitment to sales excellence, customer-centricity, and continuous improvement. By aligning the entire organization around the objective of generating business profit, businesses can create a competitive advantage, build strong relationships with customers, and achieve sustainable long-term growth.
Weight: 386g
Dimension: 232 x 174 x 13 (mm)
ISBN-13: 9780749481919
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