Andreas Kohne
Business Development: Processes, Methods and Tools
Business Development: Processes, Methods and Tools
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Excellent- More about Business Development: Processes, Methods and Tools
The second edition of the reference book provides a compact overview of Business Development, explaining the role of the Business Development Manager, integrating it into a company, and presenting a prototypical process. It also discusses how crises can be an opportunity and introduces specific KPIs and digital business models. The book is supplemented with practical interviews and quotes from business and science.
Format: Paperback / softback
Length: 162 pages
Publication date: 01 December 2022
Publisher: Springer Fachmedien Wiesbaden
This comprehensive reference guide offers a concise yet thorough exploration of the rapidly growing field of business development. Authored by an experienced professional, it delves into the multifaceted role of the business development manager, outlining their responsibilities and showcasing how business development can be seamlessly integrated into a company's structure. Furthermore, a prototypical business development process is presented and elucidated through a case study, providing a practical framework for practitioners.
In the second, revised, and expanded edition of this invaluable resource, the author emphasizes that crises can also be viewed as opportunities. Additionally, specific key performance indicators (KPIs) for business development are introduced, offering valuable insights into measuring success. Moreover, the book explores new digital business models and includes a practical interview and quotes from renowned business and scientific experts.
Designed to assist individuals who are responsible for implementing or enhancing business development within their organizations or who aspire to pursue careers in this field, this reference book serves as a valuable resource for professionals seeking to expand their knowledge and expertise.
Weight: 315g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658388430
Edition number: 2nd ed. 2023
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