DavidNeedle,Jane Burns
Business in Context: An Introduction to Business and its Environment
Business in Context: An Introduction to Business and its Environment
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Excellent- More about Business in Context: An Introduction to Business and its Environment
Business in Context is a classic text that has been fully updated and is essential reading for introductory business courses, particularly business environment modules. It combines the hallmark qualities of David Needles style with new co-author Jane Burns' industry experience.
Format: Paperback / softback
Length: 656 pages
Publication date: 24 February 2019
Publisher: Cengage Learning EMEA
Business in Context, now in its seventh edition, serves as an invaluable introduction to the world of modern business and its ever-evolving landscape. This renowned classic text has undergone a comprehensive update, making it an essential reading material for all introductory business courses, particularly those focused on business environment modules. The seventh edition seamlessly blends the hallmark style of David Needles with the expertise of new co-author Jane Burns, who brings over 20 years of industry experience to the table.
The book encompasses a wide range of topics, providing students with a comprehensive understanding of the various aspects of contemporary business. It delves into the fundamental principles, theories, and practices that shape the business world, enabling students to develop a strong foundation for future professional endeavors.
One of the key strengths of Business in Context is its ability to contextualize business concepts within the broader social, economic, and political environment. The authors recognize the interconnectedness of businesses and their impact on society, emphasizing the importance of ethical and sustainable practices in today's business landscape.
The seventh edition has been meticulously revised and updated to reflect the latest developments and trends in the business world. It incorporates the latest research, case studies, and examples to engage students and enhance their learning experience. The book also includes a wealth of supplementary materials, such as online resources, interactive exercises, and discussion questions, to further support students' understanding and application of the material.
Whether you are a first-year undergraduate student embarking on your business education journey or a professional seeking to expand your knowledge and skills, Business in Context is an indispensable resource. Its comprehensive coverage, engaging writing style, and practical applications make it an essential tool for anyone interested in understanding the complexities of modern business and its role in shaping the world we live in.
In conclusion, Business in Context, in its seventh edition, stands as a landmark text that provides students with a comprehensive and up-to-date understanding of modern business and its changing environment. With its blend of expert knowledge and engaging presentation, this book is an invaluable resource for anyone seeking to excel in the world of business.
Weight: 1004g
Dimension: 192 x 247 x 15 (mm)
ISBN-13: 9781473758391
Edition number: 7 ed
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