Business Model Navigator: The strategies behind the most successful companies

A strong business model is essential for business success, but we must adapt to outdated models to achieve results. This new edition of The Business Model Navigator provides a methodology to innovate, test, and implement new business models, combining learning research with practical impact.

Format: Paperback / softback
Length: 424 pages
Publication date: 18 August 2020
Publisher: Pearson Education Limited

A robust business model serves as the foundation for achieving business success. However, it is common for us to resist adapting, clinging to outdated models that no longer yield the desired outcomes. This revised edition expands upon the established methodology of the first edition, empowering you to innovate, test, and successfully implement new business models within your industry. Explore the concept of business model innovation, encompassing the process of structuring and fostering innovative thinking within a company's business model. Drawing upon the expertise of esteemed authors, The Business Model Navigator seamlessly blends learning research with evidence of substantial practical impact, enabling you to navigate the transformation journey and propel your business toward prosperity.

Introduction:
In today's rapidly evolving business landscape, the ability to adapt and innovate is crucial for sustainable growth and competitive advantage. While a strong business model provides a foundation for success, it is essential to recognize that the world is constantly changing, and outdated models may no longer yield the desired results. This revised edition of The Business Model Navigator aims to empower you with the knowledge and tools necessary to thrive in the ever-changing business environment.

Key Features:
1. Comprehensive Coverage: The book provides a comprehensive overview of the business model concept, covering its origins, evolution, and various frameworks and methodologies. It delves into the key elements of a successful business model, such as value proposition, customer segments, revenue streams, and cost structures.
2. Expert Authorship: The book is authored by experienced professionals and experts in the field of business model innovation. Their insights and practical experiences contribute to the richness and relevance of the content, ensuring that you receive up-to-date and practical guidance.
3. Case Studies and Examples: Throughout the book, real-world case studies and examples are presented to illustrate the application of business model innovation in various industries. These case studies provide practical insights and help you understand how different companies have successfully transformed their business models to achieve sustainable growth.
4. Learning Research and Evidence-Based Approach: The book is grounded in learning research and evidence-based methodology. It incorporates the latest research findings and best practices to provide you with a comprehensive understanding of business model innovation and its impact on organizational performance.
5. Actionable Steps and Tools: The book offers actionable steps and tools that you can use to develop, test, and implement new business models within your organization. It provides guidance on how to identify opportunities for innovation, evaluate the feasibility of new models, and overcome challenges that may arise during the transformation process.

Benefits:
By leveraging the insights and strategies presented in this book, you will gain the following benefits:
1. Enhanced Competitive Position: By adapting and innovating your business model, you can differentiate yourself from competitors and gain a competitive advantage in the market.
2. Increased Revenue and Profitability: By identifying new revenue streams and optimizing existing ones, you can increase your revenue and profitability.
3. Improved Customer Engagement: By understanding your customers' needs and preferences better, you can create more effective products and services that meet their demands, leading to improved customer engagement and loyalty.
4. Sustainable Growth: By adopting a more sustainable business model, you can reduce your environmental impact and contribute to the broader social and economic sustainability agenda.
5. Adaptability and Resilience: By being open to change and embracing innovation, you can build resilience and adaptability in your organization, enabling you to navigate challenges and seize opportunities in a rapidly evolving business environment.

Conclusion:
In conclusion, a robust business model is essential for business success, but it is equally important to recognize the need for adaptation and innovation. This revised edition of The Business Model Navigator provides you with the knowledge, tools, and strategies necessary to thrive in the ever-changing business landscape. By embracing business model innovation, you can unlock new opportunities for growth, improve your competitive position, and drive sustainable success for your organization. So, whether you are a business leader, entrepreneur, or aspiring innovator, this book is a valuable resource that will help you navigate the transformation journey and lead your business to success.

Weight: 640g
Dimension: 157 x 234 x 26 (mm)
ISBN-13: 9781292327129
Edition number: 2 ed