Business of Belonging: How to Make Community your Competitive Advantage

The Business of Belonging: How to Make Community your Competitive Advantage by David Spinks is a tactical primer for any business embarking on the critical work of actively building community. It combines the psychology of communities with the hard-earned secrets of someone who has done the real work over many years. The book offers a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth, attracting and retaining community members who are also loyal customers, brand evangelists, and leaders.

Format: Hardback
Length: 208 pages
Publication date: 10 May 2021
Publisher: John Wiley & Sons Inc

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community Your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining customers is one of the most critical challenges facing businesses today. With the rise of e-commerce and the increasing competition, it has become increasingly difficult to stand out from the crowd and attract new customers. However, creating a sense of community around your brand can be a powerful way to differentiate yourself and build long-term loyalty. In The Business of Belonging, Spinks explains how businesses can create authentic connections with their customers and build a community that resonates with them. He offers a step-by-step guide to building a community strategy, including identifying your target audience, defining your brand values, and developing a content strategy that encourages engagement. One of the key insights in The Business of Belonging is that community is not just about promoting your brand or products. It is about creating a space where customers can connect with others who share their interests and values. By fostering a sense of belonging and creating a community that is inclusive and diverse, businesses can build a loyal customer base that is willing to promote their brand to others. Another important aspect of community building is measuring the impact of your efforts. Spinks provides a framework for measuring the success of your community strategy, including key performance indicators (KPIs) such as engagement, loyalty, and referral rates. By tracking these metrics, businesses can identify areas for improvement and make data-driven decisions to optimize their community strategy. In addition to providing a comprehensive guide to community building, The Business of Belonging also features case studies and examples of successful community strategies from a range of industries. These examples showcase the potential of community to drive business growth and provide valuable insights for businesses looking to implement their own community strategy. Overall, The Business of Belonging is a must-read for any business looking to build a community around their brand and drive business growth. Whether you are a small startup or a large established company, Spinks's insights and practical advice will help you create a community that resonates with your customers and drives measurable business value.
The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community Your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining customers is one of the most critical challenges facing businesses today. With the rise.

Weight: 386g
Dimension: 163 x 237 x 23 (mm)
ISBN-13: 9781119766124