Matthew Willcox
Business of Choice: How Human Instinct Influences Everyone's Decisions
Business of Choice: How Human Instinct Influences Everyone's Decisions
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The Business of Choice, written by Matthew Willcox, was awarded the Bronze Medal in the Advertising / Marketing / PR / Event Planning category of the 2021 Axiom Business Book Awards. It explores the science of influencing choice and how it can be applied to marketing and brand strategies. The book explains how instinct affects our decisions and how human nature affects how people decide, from grocery shopping to retirement investments. The first edition of the book was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing.
Format: Hardback
Length: 312 pages
Publication date: 28 September 2020
Publisher: Emerald Publishing Limited
In the prestigious 2021 Axiom Business Book Awards, we are thrilled to announce that our book, "The Business of Choice," has been awarded a Bronze Medal in the Advertising / Marketing / PR / Event Planning category. This recognition is a testament to the expertise and dedication of our author, Matthew Willcox, in exploring the science of influencing choice.
In this second edition of award-winning "The Business of Choice," Matthew Willcox, a renowned expert author and consultant, delves into the intricate world of behavioral science and its application to marketing and brand strategies. By cutting through the complexities, Willcox empowers readers to leverage an understanding of how humans naturally make decisions, making their brand or business a natural choice.
The book takes readers on a captivating journey, tracing the origins of instinct in our evolutionary history to its profound impact on our decisions today, encompassing technology and artificial intelligence. It unveils the fascinating ways in which human nature shapes our choices, from everyday grocery shopping to critical retirement investments.
The first edition of "The Business of Choice" was already recognized with the prestigious 2016 Berry – American Marketing Association Book Prize for Best Book in Marketing. This accolade further solidifies the book's position as a valuable resource for marketing professionals and decision-makers seeking to gain a deeper understanding of consumer behavior.
We are honored to receive this recognition, and we would like to extend our heartfelt thanks to the Axiom Business Book Awards for their esteemed judgment. "The Business of Choice" continues to inspire and educate readers worldwide, helping them make informed choices that drive success in their businesses and personal lives.
Weight: 592g
Dimension: 158 x 235 x 26 (mm)
ISBN-13: 9781839820717
Edition number: 2 ed
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