Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

Jeff Ulin's third edition of "The Business of Entertainment" provides an insiders perspective on business theory and practice across global market segments, including film, television, and online/digital. It explores the growth of the Chinese market, the impact of online streaming leaders, and the disruption caused by changing access points, delivery methods, and consumption patterns. The book also breaks down historical film windows and discusses the future of film and television content financing, distribution, and consumption.

Format: Paperback / softback
Length: 578 pages
Publication date: 20 June 2019
Publisher: Taylor & Francis Inc

In this comprehensive and updated edition of the industry-defining masterpiece, veteran media executive Jeff Ulin delves into the intricate realms of business theory and practice across key global market segments—film, television, and online/digital. Offering an exclusive insiders perspective that is unparalleled in the world, he sheds light on the intricate dynamics that shape the media industry.

From the inception of an idea to its eventual profitability, Ulin explores the critical role of distribution in determining the financial success of content. Hollywood stars may grab the headlines, but it is the unseen forces of marketing and distribution that drive the conversion of content into cold, hard cash.

The third edition of this seminal work is a treasure trove of insights and perspectives. It includes invaluable contributions from key industry executives at studios, networks, agencies, and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more. These esteemed experts share their invaluable experiences and expertise, providing a holistic view of the industry's landscape.

One of the key highlights of this edition is its comprehensive exploration of the explosive growth of the Chinese market. Ulin delves into the intricacies of the Chinese box office, the participation of Chinese companies in financing Hollywood feature films, and the surge in online usage among Chinese audiences. He sheds light on the unique challenges and opportunities that the Chinese market presents, and how it is shaping the future of the media industry.

Furthermore, Ulin illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu, and Facebook are revolutionizing the way TV content is distributed and consumed. He analyzes the impact of these services on traditional distribution channels, the emergence of new business models, and the changing consumer preferences that are driving this digital transformation. Ulin also delves into the risks and implications associated with changing access points, delivery methods, and consumption patterns, such as binge watching.

In addition to its examination of the global market, the third edition of this book breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are reshaping the landscape. Ulin provides a deep understanding of the complex dynamics that govern the release and distribution of films, and how these dynamics are being disrupted by the advent of new technologies and platforms.

This edition is not just a theoretical treatise; it is a practical guide that empowers readers to demystify and manage the intricate media markets. Ulin offers a virtual apprenticeship that equips individuals with the skills and knowledge needed to navigate the complexities of the industry, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed, and consumed.

In conclusion, the third edition of The Business of Media is a must-read for anyone who wants to stay ahead of the curve in the ever-evolving media industry. With its comprehensive coverage, insightful perspectives, and practical insights, this book provides a comprehensive roadmap for success in the world of film, television, and online/digital distribution. Whether you are a media professional, entrepreneur, or simply a passionate fan of the arts, this book will enrich your understanding of the industry and inspire you to achieve your goals.

Weight: 852g
Dimension: 223 x 153 x 32 (mm)
ISBN-13: 9780815353362
Edition number: 3 New edition