Kevin Read,NickyGarsten
Business of Pitching: The Public Relations Perspective
Business of Pitching: The Public Relations Perspective
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Excellent- More about Business of Pitching: The Public Relations Perspective
The Business of Pitching is the first major work to examine how business pitches for the Public Relations industry are conceived, planned, delivered, and assessed. It is a practical, academically referenced five-part guide with fifteen real-life case studies, based on the authors' business and coaching skills and knowledge of relevant literature.
Format: Hardback
Length: 336 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd
The Business of Pitching is a groundbreaking work that delves into the intricate process of crafting and delivering successful business pitches within the Public Relations (PR) industry. With a staggering worth of over £13 billion and employing around 85,000 people in the UK alone, the PR industry has emerged as a significant force in today's business landscape. This comprehensive and academically referenced five-part guide is designed to guide readers through a meticulously planned process for achieving pitching success.
Throughout fifteen real-life case studies, the authors amplify the key learning points, showcasing examples ranging from multinational corporations to non-governmental organizations (NGOs). Drawing upon their extensive business and coaching expertise, the authors have enriched their knowledge with relevant and contemporary multi-disciplinary literature, ensuring that the reader receives a well-rounded and up-to-date perspective on the art of pitching.
The Business of Pitching is a valuable resource for professionals, students, and anyone interested in understanding the nuances of pitching in the PR industry. It provides a comprehensive roadmap for developing effective pitches, leveraging storytelling techniques, and navigating the complexities of the industry. Whether you are a seasoned PR practitioner or a budding entrepreneur seeking to enhance your pitching skills, this book offers valuable insights and practical strategies to help you succeed in your endeavors.
Dimension: 246 x 174 (mm)
ISBN-13: 9781138478572
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