Kevin Read,NickyGarsten
Business of Pitching: The Public Relations Perspective
Business of Pitching: The Public Relations Perspective
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Excellent- More about Business of Pitching: The Public Relations Perspective
The Business of Pitching is the first major work to examine how business pitches for the Public Relations industry are conceived, planned, delivered, and assessed. It is a practical, academically referenced five-part guide with fifteen real-life case studies, based on the authors' business and coaching skills and knowledge of relevant literature.
Format: Paperback / softback
Length: 336 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd
The Business of Pitching is a groundbreaking work that delves into the intricate process of crafting and delivering successful business pitches within the Public Relations (PR) industry. With a staggering worth of over £13 billion and employing around 85,000 people in the UK alone, the PR industry has emerged as a significant force in today's business landscape. This comprehensive five-part guide, designed with both practicality and academic rigor, takes readers on a journey through a meticulously planned process for achieving pitching success.
Throughout fifteen real-life case studies, the authors amplify the key learning points, showcasing a diverse range of organizations, from multinational corporations to non-governmental organizations. Drawing upon their extensive business and coaching expertise, the authors have enriched their knowledge with a thorough understanding of relevant, contemporary multi-disciplinary literature.
The Business of Pitching offers valuable insights and practical strategies for PR professionals, entrepreneurs, and anyone seeking to enhance their pitching abilities. It provides a comprehensive framework for developing compelling pitches, effective communication, and building strong relationships with clients and stakeholders. Whether you are a seasoned PR professional or just starting your career, this book is a must-read for anyone looking to thrive in the competitive world of business pitching.
Dimension: 246 x 174 (mm)
ISBN-13: 9781138478589
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