Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

The Business of Platforms is a comprehensive look at platform strategy and digital innovation, explaining how a few companies have come to exert extraordinary influence over our personal, professional, and political lives. It discusses the differences between these new entities and powerful corporations of the past, questions the limits to their market dominance, and discusses the role of governments in rethinking data privacy laws, antitrust, and other regulations. The goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors.

Format: Hardback
Length: 320 pages
Publication date: 13 June 2019
Publisher: HarperCollins Publishers Inc

Managers and entrepreneurs in the digital era must navigate two distinct worlds: the traditional economy and the platform economy. Platforms, which operate at the industry or ecosystem level, bring together individuals and organizations to foster innovation and interaction that surpasses traditional boundaries. These platforms generate substantial economic value, far exceeding that of conventional companies.

The Business of Platforms, a comprehensive exploration of platform strategy and digital innovation, delves into the remarkable influence exerted by a select few companies on our personal, professional, and political lives. Cusumano, Gawer, and Yoffie shed light on how these new entities differ from the powerful corporations of the past and raise questions about the potential limits to their market dominance and expansion. They also address the role that governments should play in reevaluating data privacy laws, antitrust regulations, and other measures to curb abuses from these powerful businesses.

The authors' primary objective is to assist managers and entrepreneurs in building platform businesses that can withstand the test of time and secure their share of the competition in both the digital and traditional realms. Drawing on their extensive experience studying and working with these firms for over three decades, this book emerges as the most authoritative and timely investigation of the powerful economic and technological forces that drive platform businesses, including industry giants such as Amazon, Apple, Microsoft, Facebook, and Google.

By examining the principles that have propelled the success of platform businesses, the book offers valuable insights for managers and entrepreneurs seeking to thrive in the digital landscape. It emphasizes the importance of understanding the unique dynamics of the platform economy, leveraging the power of networks, and creating a compelling value proposition for users. The authors also provide practical strategies and tools for building and sustaining platform businesses, including identifying the development of a strong brand identity, fostering customer loyalty, and optimizing user experience.

Furthermore, the book explores the impact of platform businesses on society. It examines how they have reshaped industries, disrupted traditional business models, and created new opportunities for innovation and growth. It also discusses the challenges and risks associated with platform businesses, such as regulatory scrutiny, competition, and the need for sustainable practices.

In conclusion, The Business of Platforms is a must-read for managers and entrepreneurs seeking to navigate the complexities of the digital era and build successful platform businesses. By providing a comprehensive and timely exploration of platform strategy and digital innovation, the book offers valuable insights and practical strategies for navigating the platform economy and securing a competitive edge in the ever-evolving digital landscape.

Weight: 476g
Dimension: 162 x 236 x 33 (mm)
ISBN-13: 9780062896322