Business on the Edge: How to Turn a Profit and Improve Lives in the World’s Toughest Places

Business on the Edge shows how businesses can grow and make money while reducing poverty and conflict in challenging environments by partnering with groups including multinational companies, NGOs, and the US military. It outlines a process for generating opportunities, detailing successes and failures in launching over eighty growth-oriented business solutions in thirty countries.

Format: Hardback
Length: 272 pages
Publication date: 01 August 2024
Publisher: Basic Books

Businesses can grow and make money while reducing poverty and conflict in some of the world's most challenging environments by entering markets in the world's frontline regions. Professors Viva Ona Bartkus and Emily S. Block argue that by creating stability and expanding opportunity for communities and corporations, businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice. Business on the Edge provides a process for generating opportunities, detailing successes and failures in launching over eighty growth-oriented business solutions in thirty countries. It bridges the gap between academic research and real-world experience, showing how businesses can reduce risks, cut costs, and increase profits while creating economic opportunities that transform communities.

Weight: 464g
Dimension: 242 x 162 x 28 (mm)
ISBN-13: 9781541604209