Business Strategy and Competitive Advantage: A Reinterpretation of Michael Porter's Work

Michael Porter is a renowned authority on corporate strategy and business competition. His two generic strategies, costs and diversification, are key to the competitiveness of orthodox microeconomic theory. This book is a collection of seven interconnected chapters that provides a coherent understanding of his contribution to strategic management, addressing key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice.

Format: Hardback
Length: 208 pages
Publication date: 24 March 2023
Publisher: Taylor & Francis Ltd

Michael Porter, a renowned authority on corporate strategy and business competition, has significantly contributed to the field of strategic management through his extensive research. A thorough historical review of strategic management reveals that Porter's work has bridged two general paradigms, pre-1980s and post-1980s, thereby enhancing the understanding of global changes for both researchers and practitioners. His two generic strategies, costs and diversification, serve as fundamental pillars in the context of the competitiveness of orthodox microeconomic theory. Porter's innovative approach extended further by introducing the concept of a value chain, which enables the disaggregation of key business activities in terms of cost analysis and value creation.

This comprehensive book is composed of seven interconnected chapters, offering a coherent understanding of Michael Porter's invaluable contributions to strategic management. It addresses the significant shifts and challenges prevailing in the global business environment. The value chain concept, which has gained widespread applicability in both theory and practice, is explored in depth by the authors through an original interpretation of Porter's research. This book appeals to a wide range of readers, including researchers, academics, practitioners, and students specializing in strategic management and international business.

Weight: 540g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032416663