Richard Owusu,Robert Hinson,Ogechi Adeola,Nnamdi Oguji
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
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Format: Paperback / softback
Length: 284 pages
Publication date: 09 January 2023
Publisher: Taylor & Francis Ltd
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
Weight: 590g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367770884
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