Buying Buddha, Selling Rumi: Orientalism and the Mystical Marketplace

Religious traditions, particularly those of the East, are being commodified and marketed to secular Westerners as an answer to suffering in the modern world. This book explores the appropriation and sale of Buddhism, Hinduism, and Islam in the West, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people's lives.

Format: Paperback / softback
Length: 320 pages
Publication date: 06 August 2020
Publisher: Oneworld Publications

From delicate jewelry to serene meditation pillows, religious traditions, particularly those from the East, are experiencing a remarkable commodification like never before. These traditions, often imitated and rebranded as 'New Age' or 'spiritual,' are being marketed to secular Westerners as a solution to the suffering of the modern world. The 'mystical and 'exotic East is portrayed as a gateway to enlightenment and inner peace, promising a path to spiritual fulfillment.

In her book, "Buying Buddha, Selling Rumi," Sophia Rose Arjana delves into the intricate examination of the appropriation and sale of Buddhism, Hinduism, and Islam in the West. She explores the role of mysticism and Orientalism in the religious marketplace, shedding light on how these elements shape the perception and commercialization of religion. Arjana also examines the profound impact that the commodification of religion has on the lives of individuals and communities.

Through her comprehensive analysis, Arjana highlights the ways in which religious traditions are being commodified, often stripped of their original meanings and cultural contexts. She exposes the commercialization strategies employed by religious entrepreneurs, who exploit the spiritual desires of Westerners seeking authenticity and meaning. Arjana also raises important questions about the ethical implications of such practices, emphasizing the need for transparency, respect, and reverence for religious traditions.

One of the central themes of "Buying Buddha, Selling Rumi" is the commodification of meditation and mindfulness practices. Arjana argues that these practices, traditionally rooted in Buddhist and Hindu traditions, have been appropriated and commercialized by Westerners seeking stress relief and self-improvement. She explores how the marketing of meditation apps, retreats, and workshops has led to the widespread commercialization of mindfulness, often at the expense of its spiritual and philosophical roots.

Arjana also examines the role of Orientalism in the commodification of religion. She argues that the Western fascination with the East, often depicted as a mysterious and exotic place, has played a significant role in shaping the perception and commercialization of religious traditions. She highlights how Orientalist imagery and narratives have been used to create a sense of allure and mystique around religious practices, making them more appealing to Western consumers.

Furthermore, Arjana explores the impact of the commodification of religion on religious communities and practitioners. She argues that the commercialization of religion can lead to the dilution of traditional practices, the erosion of cultural heritage, and the marginalization of religious minorities. She highlights the need for religious communities to engage in meaningful dialogue and collaboration to protect and preserve their traditions while also adapting to the changing cultural landscape.

In conclusion, "Buying Buddha, Selling Rumi" is a thought-provoking and insightful book that sheds light on the complex relationship between religion, commerce, and culture. Sophia Rose Arjana's examination of the appropriation and sale of Buddhism, Hinduism, and Islam in the West provides a valuable perspective on the commodification of religion and its impact on individuals, communities, and the broader cultural landscape. Through her comprehensive analysis, Arjana encourages readers to critically evaluate the commercialization of religion and to seek out authentic and meaningful spiritual practices that align with their beliefs and values.

Weight: 364g
Dimension: 224 x 146 x 29 (mm)
ISBN-13: 9781786077714