Campaign for President: The Managers Look at 2020

This book provides an inside look at the 2020 presidential campaign, including the Republican and Democratic nominations and the general election, through the perspectives of campaign staff, journalists, and political observers. It offers insights into the motivations of candidates, strategies deployed, and lessons learned, with representatives from major SUPERPACS also sharing their strategies and evaluating their impact.

Format: Paperback / softback
Length: 184 pages
Publication date: 15 June 2022
Publisher: Rowman & Littlefield

In this comprehensive book, a distinguished panel of presidential campaign staff, journalists, and political analysts delves deep into the intricate and highly consequential 2020 race for the Republican and Democratic nominations, as well as the general election. Spanning from the moment each candidate declared their intention to seek the presidency to the primaries, conventions, and ultimately, election day, the candid discussion takes place under the auspices of the prestigious Harvard University's Institute of Politics. Through this insightful exchange, readers gain invaluable insights into the motivations, strategies, and lessons learned by each candidate as they navigated the treacherous terrain of a presidential campaign.

Moreover, representatives from the major super PACs join the conversation, sharing their strategic approaches and assessing their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2020 is a must-read for anyone with a keen interest in the inner workings of national political campaigns. It offers a comprehensive and insightful perspective, shedding light on the critical factors that shaped the outcome of this historic election and providing valuable lessons for future political endeavors.

Weight: 281g
Dimension: 219 x 154 x 14 (mm)
ISBN-13: 9781538166796