Capitalizing Your Technology to Disrupt and Dominate Your Markets: Transforming Cost Centers to Innovation Centers

Today's businesses rely on technology, but CEOs struggle to lead their R&D efforts effectively. This book helps bridge the culture gap between the C-suite and R&D, covers frequent tech-related decisions and issues, and provides a way to unlock tech as an offensive weapon and a strategic differentiator. It also provides clear guidelines for founders, executives, and senior leaders that are not tech-savvy, such as establishing a tech organization, making the first key hires, assessing the relevance and risk involved in different options, and creating a healthy connection.

Format: Paperback / softback
Length: 182 pages
Publication date: 21 June 2023
Publisher: Taylor & Francis Ltd

The integration of technology into business strategies has become increasingly prevalent, presenting challenges for CEOs to effectively oversee their R&D efforts while investing in tech. Even startup founders face difficulties in understanding complex technical issues, obtaining reliable estimates, and communicating with tech leaders in plain language. This book aims to bridge the culture gap between the C-suite and R&D, providing insights into common tech-related decisions and issues. It offers a framework for unlocking technology as an offensive weapon and a strategic differentiator, emphasizing the importance of establishing a leadership team with digital literacy. By avoiding common failure patterns, the book empowers non-technical senior leaders to make informed tech decisions with greater confidence. Startups and tech initiatives that lack a solid technical foundation often face significant challenges, necessitating a complete restart within 18 months. This book serves as a valuable guide for founders, executives, and senior leaders who need to understand the technical aspects of their business. It provides clear guidelines for establishing a tech organization, making crucial hires, assessing the risks and benefits of different options, and fostering a healthy relationship between tech and other departments. By following these principles, readers can establish a strong foundation for their tech efforts and avoid potential pitfalls.

Weight: 304g
Dimension: 151 x 230 x 13 (mm)
ISBN-13: 9781032415161