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Casebook of Indigenous Business Practices in Africa: Apprenticeship, Craft, and Healthcare - Volume 1

Casebook of Indigenous Business Practices in Africa: Apprenticeship, Craft, and Healthcare - Volume 1

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  • More about Casebook of Indigenous Business Practices in Africa: Apprenticeship, Craft, and Healthcare - Volume 1


Africas unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. The Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western, and Southern parts of Africa, exploring the inherent potential of indigenous practices in bolstering business performance and stimulating social and economic development.

Format: Hardback
Length: 308 pages
Publication date: 16 August 2023
Publisher: Emerald Publishing Limited


Africa's rich and diverse culture, deeply rooted in age-old business practices, presents a captivating opportunity to advance indigenous knowledge and create sustainable structures. This proposition is explored in depth through the Casebook of Indigenous Business Practices in Africa, a comprehensive collection of case studies spanning various regions across Northern, Eastern, Central, Western, and Southern Africa. Indigenous enterprises play a vital role in fostering economic prosperity on the continent, serving as an integral component of the continent's business ecosystem. Contributing authors to this two-volume edited work delve into the inherent potential of indigenous practices in enhancing business performance and stimulating social and economic development.

The first volume of the Casebook focuses on Apprenticeship, Craft, and Healthcare, while the second volume examines Trade, Production, and Financial Services in selected African countries. Despite the prevalence of Western business methods in Africa, which have brought about significant benefits, they have yet to fully drive the continent's developmental agenda. By identifying and examining the unique characteristics of indigenous business practices, this book provides valuable context-based information to a wide range of stakeholders, including entrepreneurs, policymakers, students, educators, and practitioners. This information can empower individuals and communities to foster social and economic empowerment across Africa.

The book extends the frontiers of knowledge on the role of cultural orientation, values, and traditions in achieving a more prosperous Africa through the development of indigenous business knowledge. By highlighting the successes and challenges faced by indigenous businesses, the Casebook offers valuable insights into the potential for sustainable growth and development in the region.

In conclusion, Africa's unique and diverse culture provides a fertile ground for the advancement of indigenous knowledge and the creation of sustainable structures. The Casebook of Indigenous Business Practices in Africa serves as a valuable resource for understanding and leveraging the potential of indigenous practices in driving economic prosperity and social development across the continent.


Dimension: 229 x 152 x 17 (mm)
ISBN-13: 9781802622522

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