Casebook of Indigenous Business Practices in Africa: Trade, Production and Financial Services - Volume 2

Africas unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. The Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western, and Southern parts of Africa that explore the inherent potential of indigenous practices in bolstering business performance and stimulating social and economic development. By identifying and exploring the unique features of these practices, multiple actors can foster social and economic empowerment across the continent.

Format: Hardback
Length: 300 pages
Publication date: 16 August 2023
Publisher: Emerald Publishing Limited

Africa's rich and diverse culture, deeply rooted in age-old business practices, presents a captivating opportunity to advance indigenous knowledge and establish sustainable structures. This proposition is further explored in the Casebook of Indigenous Business Practices in Africa, a comprehensive collection of case studies spanning across Northern, Eastern, Central, Western, and Southern parts of the continent. Indigenous enterprises play a vital role in fostering economic prosperity in Africa and are integral to the continent's business ecosystem. Contributing authors to this two-volume edited work delve into the inherent potential of indigenous practices in enhancing business performance and stimulating social and economic development.

The first volume of the Casebook focuses on Apprenticeship, Craft, and Healthcare, while the second volume examines Trade, Production, and Financial Services in featured African countries. Despite the prevalence of Western business methods in Africa, which have brought about significant benefits, they have yet to fully drive the continent's developmental agenda. By identifying and exploring the unique characteristics of indigenous business practices, a wide range of stakeholders, including entrepreneurs, policymakers, students, educators, and practitioners, are provided with context-based information that can promote social and economic empowerment across Africa.

The book extends the frontiers of knowledge on the role of cultural orientation, values, and traditions in achieving a more prosperous Africa through the development of indigenous business knowledge. By highlighting the success stories and challenges faced by indigenous enterprises, the Casebook provides valuable insights into the potential of these practices to drive sustainable development and create a more inclusive and prosperous future for the continent.

Dimension: 229 x 152 x 16 (mm)
ISBN-13: 9781804557631