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CASK: The real story of Britain's unique beer culture
CASK: The real story of Britain's unique beer culture
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- More about CASK: The real story of Britain's unique beer culture
The craft brewing industry has seen a surge in popularity, attracting a younger audience and increasing the technical knowledge of brewers and homebrewers. However, there is a risk that traditional styles may be overlooked in the pursuit of innovation and novelty.
Format: Paperback / softback
Length: 336 pages
Publication date: 01 August 2023
Publisher: CAMRA Books
The recent surge in craft brewing has attracted a fresh and vibrant audience to speciality beer, offering a unique engagement experience compared to past beer consumer movements. Moreover, the technical expertise among brewers and homebrewers has reached unprecedented heights, leading to the creation of innovative and exciting new beer styles. However, there is a risk that traditional and heritage styles may be overlooked in the pursuit of innovation and novelty, as many of the most buzzworthy beers are currently available in keg and can formats.
The explosion of craft brewing in recent years has engaged a whole new and youthful audience with speciality beer, but in a very different way from the beer consumer movements of the past.
The level of technical knowledge among brewers and homebrewers has also reached a new peak.
Many of the new beers currently causing excitement are in keg and can, and there's a danger that styles linked with the past and tradition could get left behind in the scramble for innovation and novelty.
Weight: 736g
Dimension: 236 x 159 x 17 (mm)
ISBN-13: 9781852493844
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