Celebrity Activism and Philanthropy in Asia: Toward a Cosmopolitical Imaginary
Celebrity Activism and Philanthropy in Asia: Toward a Cosmopolitical Imaginary
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Recent years have seen the rise of Asian celebrities in activism, advocacy, diplomacy, philanthropy, and ambassadorship, but this phenomenon is under-explored. This volume examines the civic imaginaries and mobilizations of Asian celebrities-turned-activists or philanthropists, anchoring on a roster of high-profile Asian icons and suggesting "muliversal consciousness" to code star-powered goodwill in times of disjuncture and rupture. It attempts to disrupt the Eurocentric tendency in the discursive construction of celebrity-cause dynamics, disentangling the complexities of Asian power, global citizenship, and techno-capitalist logics.
Format: Hardback
Length: 160 pages
Publication date: 01 July 2024
Publisher: Amsterdam University Press
Recent years have seen a growing prominence of Asian celebrities in activism, advocacy, diplomacy, philanthropy, and ambassadorship, but this phenomenon remains under-explored. This volume offers a critical intervention into celebrity activism and philanthropy by examining the civic imaginaries and mobilizations of Asian celebrities-turned-activists or philanthropists, alongside the array of significations and tensions involved. The analysis centers on a roster of high-profile Asian icons, including Bollywood star Aamir Khan, K-pop sensation BTS, Cantopop singer Denise Ho, and Chinese live-streamer Weiya, who exhibit universal morals while also highlighting local or regional affiliations driven by expansive media networks. Adopting cosmopolitics as the methodological frame, this volume proposes the concept of "muliversal consciousness" to code the star-powered goodwill in times of disjuncture and rupture. To its critical ends, this book aims to disrupt the Eurocentric tendency in the discursive construction of celebrity-cause dynamics, disentangling the complexities of Asian power, global citizenship, and techno-capitalist logics.
Dimension: 234 x 156 (mm)
ISBN-13: 9789463720090
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